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Badass Is The New Black (Season 6) Episode #7 - Why and When to Rebrand Your Business and Website brand awareness business advice business growth creative entrepreneur marketing marketing strategy rebranding target audience Feb 14, 2024

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Welcome to the Badass is the New Black podcast, where we embrace the motto "done is better than perfect." I'm Krissy Chin, and my mission is simple: to help you grow your business online, turn leads into loyal customers, and scale to six figures and beyond, all while working less and enjoying life more. 

Today, I'm thrilled to share my recent journey of rebranding with you... so let's dive in!

 

1. What is a Rebrand?

A rebrand involves...

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Badass Is The New Black (Season 6) Episode #5 - The Importance of Crafting a Plan and Why it Doesn't Really Matter adaptability book launch business strategy challenges entrepreneurship flexibility marketing marketing strategy perspective planning strategy success mindsest Jan 31, 2024

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Crafting a Plan: The Importance and the Unexpected

In the dynamic world of entrepreneurship, crafting a plan is often hailed as essential for success. However, what happens when things don't go according to plan? In this podcast episode I share my insightful journey through a book launch debacle that turned into a surprising success. Here are the main takeaways:

1. Importance of Planning with Flexibility

  • Crafting a plan...
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Badass Is The New Black (Season 6) Episode #2 - BOOK LAUNCH- Living Your Dream Life book marketing strategy Jan 10, 2024

Welcome back to The Badass of the New Black podcast! I'm your host, Krissy Chin, and today's episode is a special one as we dive into the heart of my upcoming book, "Sell While You Sleep: Turn Your Knowledge into an Automated Online Business and Create a Life of Freedom." If you're watching on YouTube, you might catch the big smile on my face, and that's because this is, believe it or not, the fifth take of just the intro. Why? Because today's topic hits close to home, and I'm about to open...

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Badass Is The New Black (Season 5) Episode #31 - The Power of Automated Funnels for Your Business (Part 4 of 6) digital marketing funnels marketing strategy Sep 06, 2023

Welcome back to the podcast! Today marks an exciting juncture as we delve into part four of our immersive six-week series – a transformative journey aimed at crafting your very own blissful business.


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Recap and Reconnect: Part 1, 2, and 3 In case you've just joined us, let's take a moment to catch you up. Our earlier episodes have been a revelation:

  • Part 1 uncovered the core element holding you back from business success.
  • Part 2 highlighted a crucial but often...
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Badass Is The New Black (Season 5) Episode #23 - Optimizing Your Online Business Website for Search Engines growth marketing organic growth seo Jul 12, 2023

Increase Your Online Visibility and Organic Traffic for More Clients and Customers

 

In the competitive world of coaching, course creation, and online business, having a well-optimized website is crucial for attracting potential customers and increasing brand visibility. For driven, goal-oriented entrepreneurs like yourself, optimizing your website for search engines is a powerful strategy to improve your online presence and reach a wider audience. 

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In...

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Badass Is The New Black (Season 5) Episode #21 - Mastering Organic Growth on Instagram: Expert Tips and Strategies for Explosive Results with Mya Nichol growth instagram marketing social media Jun 28, 2023

Discover expert tips and strategies for mastering organic growth on Instagram on our latest episode. Join Mya Nichol, an industry expert, as she shares insights for explosive results. Build a loyal following, engage your audience, and unlock the power of authentic Instagram growth. Don't miss out!


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In today's digital era, Instagram has become an influential platform for individuals and businesses alike. It offers a vast opportunity to connect...

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Badass Is The New Black (Season 5) Episode #20 - The Power of Affiliate Marketing: Our Success Story of Earning $26,000 in One Launch affiliate digital marketing launch marketing Jun 21, 2023

Join us on this episode of the podcast as we reveal our insider secrets to generating an extra $26,000 in our last launch using affiliate marketing. We'll be sharing our strategies for building relationships with affiliates, crafting compelling offers, and creating a launch plan that will drive sales and revenue growth. Whether you're a seasoned affiliate marketer or just getting started, you won't want to miss this episode! Tune in now to learn how you can boost your affiliate marketing game...

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Badass Is The New Black (Season 5) Episode #14 - How to Crush a Live Launch Stress Free growth live launch marketing strategy May 10, 2023

If you have ever done a live launch or have one coming up, you know how stressful they can be. There are so many things to think about and remember. Today I'm going to share my best tips for absolutely crushing your launch STRESS FREE.


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What is up, my friend? I know I took a week off the podcast. I was settling from the huge launch that we had, which was incredibly exciting. It was a lot going on and really I just needed some time to take a nap...

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Badass Is The New Black (Season 5) Episode #5 - 5 Effective Copywriting Tips to Help Coaches Connect with Their Audience branding copywriting marketing Mar 01, 2023

An essential part of marketing your coaching business online is written communication, aka copywriting. You need to write social media content, emails, website content, and more. Here are the best ways to create and emotional connection with your target audience, make more sales, and sell out your programs to dream clients.

 


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As a coach, you are passionate about helping people improve their lives, achieve their goals, and be the...

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Badass Is The New Black (Season 5) Episode #4 - 7 Compelling Reasons to Set Up a Website for Your Coaching Business coaching expert web designer marketing website Feb 22, 2023

If you’re committed to the long-term growth of your coaching business, here are the top benefits of having a website that you need to know. And while I might be speaking to coaches here, if you are in the Network Marketing Space this 100% goes for you too. 

 


 

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If you’re in this for more than just a hobby, it’s important to think about your coaching business as more than just a way to make a few extra dollars....

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Badass Is The New Black (Season 5) Episode #3 - Five Marketing Trends all Coaches and Network Marketers should pay attention to in 2023! 2023 coaches marketing trends Feb 15, 2023

Online marketing is always growing and changing which makes it hard to keep up with at times. But instead of being overwhelmed and discouraged, why not get excited about all the new opportunities to spread the word of your products and services so you can start seeing your business grow. Here are the top trends we think you should try in 2023 In no particular order! 


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1) Create Short and Entertaining Videos

 If you use Instagram® for...

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Badass Is The New Black (Season 4) Episode #28 - How cultivating an email list can increase your profits in the long run with Tamika Auwai digital marketing email list email marketing marketing profits Nov 09, 2022

Muse. Magician. Mentor. Marketer. Creative. These are the most common words that precede an introduction to Tamika Auwai. Tamika is the CEO of Orisha Creative, AND the creator of The Nurture Matrix™, an evergreen nurture marketing framework that’s revolutionizing the way Master Coaches approach email marketing, generating millions in additional revenue along the way. 

I brought Tamika on to Talk about nurture marketing vs sales marketing!



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How cultivating...

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Badass Is The New Black (Season 4) Episode #27 - How To Get The Right People to Show Up and Buy branding digital marketing email marketing marketing marketing your brand messaging Nov 02, 2022

On this week's episode I'm sharing some important lessons that I have learned about attracting the right people to my business. It's easy to get sidetracked and focus on things like numbers but what really matters is attracting the right people to your business or offering. Here are my best tips on how to do just that.



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How to Get the Right People to Show Up and Buy

 

Today's podcast episode is brought to you by last night's makeup and early morning bedhead. It's only...

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