Badass Is The New Black (Season 5) Episode #4 - 7 Compelling Reasons to Set Up a Website for Your Coaching BusinessFeb 22, 2023
If you’re committed to the long-term growth of your coaching business, here are the top benefits of having a website that you need to know. And while I might be speaking to coaches here, if you are in the Network Marketing Space this 100% goes for you too.
If you’re in this for more than just a hobby, it’s important to think about your coaching business as more than just a way to make a few extra dollars. You need to think long-term and sustainably. Depending on social media alone, for example, is a risky choice because you have very little control over the different platforms.
Having a website allows you to take charge of your message and speak to a very targeted audience.
Here are 7 convincing reasons to create a website to sign up more clients, and grow your Coaching business:
1. Be Seen as the Number One Go-To Expert in Your Coaching Niche
It’s really amazing what some great branding can do. Colors, fonts, photography, headlines… when they come together just right, you end up looking like the PRO you are. Then it’s very easy for people to trust what you’re telling them and be inclined to explore working with you or buying from you. Having a high-quality website shines the best light on you and even gives you the confidence boost you might be needing to show up with this level of professionalism in other areas of your life as well.
2. Take Advantage of SEO and Make it Easy for Clients to Find You on Google
While technically people could find you via a Google search through sites like Pinterest or social media platforms like Instagram, having a website is a much more effective strategy. When you’re creating yours, you want to pay attention to keywords. Make sure to include words in your headlines and text that your specific audience is actually using to search for what you’re selling. As an added bonus, if you have a blog that you post to regularly, you are putting even more SEO juice out there so people will be able to find your content through search engines.
3. Grow Your Email List with an Enticing Freebie Opt-In Form
Having a section on your website where people can opt-in (in other words, give you their email address) to get a valuable freebie - like a guide, checklist, mini-course, or training - is one of the best ways to grow your email list. You can also include this section in multiple places on your site so it’s easy for people to sign up. Just make the offer irresistible, and you’ll be growing your email list via your website in no time.
4. Get Vulnerable and Share Your Story so Clients Can Connect Faster
There’s a “know, like, trust” process in marketing that’s essential to growth. Especially as online entrepreneurs a big part of how we attract customers and team members is by being social and connecting with people, and your website can help with that. Most sites have an “About Page” where you can tell your story. Share about your history, who you are, why you got into this business, and what your mission is. When you allow yourself to be vulnerable and share the lessons that life has taught you, people will connect with you and trust you enough to do business with you.
5. Make it Easy for the Client to Purchase or Book a Call with You
If you are selling any physical products with affiliate links then it’s pretty easy to create a shop. If you are selling coaching or consulting services, you can have people book calls directly through your website, and also process payments via your website. People appreciate the convenience, so when you make their lives easier, they’re more likely to be returning customers.
6. Have a Library Full of Resources Specifically for Your Clients
Imagine being able to send that inquisitive person in your DMs with a million questions about a technique you use to a blog on your website that answers all of their questions. Wouldn’t that be nice? Having a website that includes product descriptions, how-to instructions, FAQs, and a robust blog is an added value for both you as the entrepreneur and your customers.
7. Create a Unique URL That Can be Used for Marketing On and Offline
This URL - your www.YOURNAME.com - can be used in so many places! On social media platforms, you can use it in comments on Facebook, share it in emails, and you can print it on business cards and other marketing materials. You’ll be able to expand your reach and your network through this website, and a whole world of opportunities could make its way to your life and business.
These are just a few, but the list of benefits of having a high-quality website goes on and on. If you’re interested in building your own website but aren’t sure where to start, we have some options for you. For Coaches and Course creators specifically, we highly recommend using Kajabi , get two weeks free when you use our referral link. Then, if you want an added level of ease in the process, you can browse our done-for-you design and copywriting services. You deserve a functioning and beautiful website that will end up being a key factor in growing your business to the place you want it to be.
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