Badass Is The New Black (Season 5) Episode #32 - Crafting Your Success: The Power of Messaging and Copywriting (Part 5 of 6)

build a blissful business course copywriting website Sep 13, 2023
Crafting Your Success: The Power of Messaging and Copywriting

Welcome back to the Badass is the New Black podcast! I'm your host, Krissy Chin, and we're here in part five of our six-part series on Building a Blissful Business. Today, we're diving deep into the world of messaging – what it is, why it's crucial, and how to master it to become a marketing powerhouse. Trust me, it's simpler than you think!



But before we jump into the juicy details, let me pause for a moment. If you haven't already signed up for our upcoming masterclass titled "How to Automate Your Online Business and Increase Sales While You Sleep," do yourself a favor and head over to right now. This masterclass is tailor-made for you if you're drowning in a to-do list, want to set up your online business, or need to revamp an existing website that just isn't hitting the mark.

In this six-part series, we're exploring the critical aspects of your business that are vital for attracting your dream customers and achieving autopilot sales. If you missed parts one through four, take a step back and catch up, because today, in part five, we're focusing on messaging. We'll discuss why it matters, how to assess if your messaging needs work, and the steps to elevate your messaging game.

So, what do I mean when I talk about messaging? Your messaging is how you communicate with your customers. It's the words you put out into the world, whether on social media, in blog posts, or as part of your website's copy. Your messaging can shape your brand, attract or repel specific types of people, and ultimately define your success.

That's why it's crucial to be intentional and strategic with your words. What you say, how you say it, your freebies, your offers – they all contribute to your message. To ensure you're attracting the right audience, you must have a clear picture of your ideal customer, something we discussed in part two of this series. If your messaging needs work, you might not be attracting anyone, or worse, you could be attracting the wrong crowd.

Poor messaging can lead to difficulties in your business, like working with challenging clients or feeling unsatisfied with your results. However, when your messaging is spot on, you'll start attracting the right people – your dream clients who are excited to work with you and committed to achieving the transformation you promise.

When focusing on your messaging, keep these key elements in mind:

  1. Brand Identity and Target Audience: These are aspects we work on in Step 2 of building a blissful business.

  2. Problem-Solution Clarity: Make sure your messaging is clear and concise in presenting your solution to your audience's problem, which is also covered in Step 2.

  3. Unique Offer Proposition: Highlight what sets your offer apart from others, a topic we delve into in Step 3.

  4. Clear Call to Actions: Always provide clear instructions for your audience on what to do next.

Remember, your messaging should be regularly revisited to ensure it aligns with your evolving business and target audience. Testing is invaluable – experiment, evaluate, and refine your messaging.

If you struggle with messaging, feeling lost about what to say or unsure about the content you create, then Build a Blissful Business is the perfect investment for you. Let me share a success story from one of our students, Marianne, who struggled for a whole year with her website copy. After using our website copy templates, she transformed her copywriting in just a few hours over a few evenings.

You might not be a professional copywriter, but learning these skills is essential because you use words daily – writing emails, social posts, landing pages, or interacting with customers in DMs. I want to teach you how to write copy that not only attracts your ideal customer but also engages people of all personality types and drives them to take action and make purchases.

Inside Build a Blissful Business, we teach you how to craft heart-centered sales copy in a non-salesy way using sales psychology and marketing strategies. Effective copywriting is the backbone of automating your business. From emails to website pages, it's a critical skill you'll use throughout your entrepreneurial journey.

And don't worry; we've got copy templates that make the process easy and speedy, just like Marianne did. Moreover, we'll show you how to leverage AI to expedite your writing process, providing prompts and guidance for using AI effectively.

If all our program did was teach you how to write compelling copy, it would be worth it, considering you'll never stop needing copy for your business.

If you're ready to dive deeper into Build a Blissful Business and want Claire and me to guide you step by step through setting up your online business, automating it with high-converting funnels, and creating a professional website that attracts your dream customers, then join our waitlist at As a bonus, when the doors open, you'll get a private coaching session with me to kickstart your journey to success.

Don't wait; secure your spot on the waitlist today by visiting, and if you're eager to learn more about automating your business and Build a Blissful Business, join us for a free masterclass on September 26th at 1 pm ET – simply head to

In conclusion, mastering your messaging is the key to building a blissful business that attracts the right people and generates sales while you sleep. Whether you're just starting or struggling to juggle too many tasks without the desired results, our program has everything you need to thrive. These seven steps are often the ones that business owners get wrong, resulting in wasted time, money, and missed sales opportunities. But with our guidance, you'll set up a strategically automated business the right way, allowing you to spend quality time with your family while achieving financial freedom.

Join us on this transformative journey, and let us help you build a blissful business that lights you up, attracts more customers, and lets you reclaim your time. Remember, your success story could be the next one we celebrate!

See you next week on the Badass is the New Black podcast.



Part 1: The REAL Reason You Are Stuck In Your Business

Part 2: Navigating The Power of Audience Clarity and Niche Marketing

Part 3: Develop An Offer So Good It Sells Itself

Part 4: The Power of Automated Funnels

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