Badass Is The New Black (Season 5) Episode #30 - Develop An Offer So Good It Sells Itself (Part 3 of 6)Aug 30, 2023
Welcome back to our Build a Blissful Business series! If you've been following along, you already know we're on a journey to help you create a business that not only thrives but brings joy and fulfillment. In our previous installments, we've explored why time seems to slip through our fingers when it comes to business, how to infuse enjoyment into your entrepreneurial journey, and the secrets to boosting your sales.
Today, we're delving into the heart of your business success – Step Three: Developing an offer so compelling, it practically sells itself.
You might have already toyed with the idea of automating your business operations. After all, who wouldn't want to streamline their processes and free up more time? But here's the catch: if your offer isn't spot-on, if it doesn't resonate with your audience, if you're unsure about pricing and positioning, then automation won't be the magic bullet you're hoping for.
That's where Step Three comes into play: crafting an offer that not only aligns with your audience's desires but also sets the stage for successful automation. Too often, entrepreneurs make the mistake of attempting to automate offers that lack scalability, leaving them stressed and disillusioned with automation's potential. Our aim is to guide you towards identifying that irresistible offer that not only flourishes on autopilot but converts and scales too.
If you're still in the process of creating your offer, fear not. Our method simplifies the process so much that you could have your offer up and running, ready to sell within just 30 days.
Allow me to share a personal anecdote. Not too long ago, I found myself sitting at my desk, sunbeams streaming through the window, my team gathered on Zoom. I set a challenge: create a new offer and launch it within two weeks before a much-needed break. The team had their doubts, but armed with the principles we teach in our program, I forged ahead. The result? A brand-new offer that attracted 80 eager customers within two weeks. The lesson here is clear: launching an offer need not be a convoluted affair, and convincing people to buy it doesn't have to be a Herculean task.
What's even more intriguing is that this isn't a one-off occurrence. Our Build a Blissful Business program has a proven track record of transforming struggling businesses. Consider Megan, a beach body coach, looking to expand into the realm of keynote speaking and coaching. By harnessing the power of our program, she sold out her high-performance coaching offering, adding an entirely new revenue stream to her business. She even secured her first keynote speaking engagement – a true testament to the potential of a well-crafted offer.
At this point, you might find yourself falling into one of three categories:
The Coach or Creator: You're eager to launch a digital offer, generating more income while possibly scaling your operations.
The Network Marketer: If you're selling products through network marketing, your business model could become your offer, attracting your ideal customer and automating sales.
The Hybrid Entrepreneur: This path involves blending affiliate products with a digital offer, opening doors to increased revenue and a broader customer base.
Whichever category resonates with you, the key lies in positioning your digital offer strategically. Take our experience: before launching this brand, we ran a wellness company. Our wellness course not only attracted buyers but also allowed us to promote our products within the course, leading to additional sales and revenue streams.
The crux of successful offers boils down to the combination of intention and strategy. When launching GROworkspace, we meticulously planned our offer's content, presentation, and price, guided by a strong business foundation and an intimate understanding of our ideal customers. This approach saw a $4.95 membership evolve into a staggering $100,000 within four months. That's the power of intention and strategy in action.
Here's what I want you to take away: crafting an offer doesn't have to be a half-year endeavor. Jordan, one of our students, realized that something she was already offering for free could be repackaged into a sellable offer. Sometimes, all it takes is a fresh perspective and a price tag to turn your expertise into a valuable asset.
Positioning and strategy are the linchpins of effective offers. From promises and pricing to bonuses and positioning, the art of selling isn't something that can be mastered in a short podcast episode. That's where our Build a Blissful Business program comes in. We take a deeper dive, providing guidance, answering questions, and fostering a supportive community.
If you're struggling to sell your existing offer, chances are, you're missing a few vital components to make it truly irresistible. Gaining clarity on your target audience and offer positioning can significantly boost your sales with minimal effort.
For those grappling with sales challenges, our program instills confidence in your sales strategy. Instead of feeling like a pushy salesperson, your potential customers will view your offer as a golden opportunity, thanks to the insights we offer.
Furthermore, we help you consolidate multiple offers under a single brand, leading to streamlined efforts and increased revenue. Take Lisa and Allen, for example, who merged their essential oils and journaling offers, effectively doubling their earnings while halving their workload.
In conclusion, the art of crafting an offer that sells itself involves intention, strategy, and positioning. This strategic combination holds the key to skyrocketing your business's success, and we're here to guide you every step of the way. If you're intrigued by the prospect of enhancing your offers, increasing revenue, and regaining precious hours in your day, stay tuned for our next episode, where we'll delve into the world of automation and share practical tips to help you automate effectively.
We can't wait to continue this journey with you – see you next week, friend!
If this resonates with you and you're ready to level up your offers, whether you're struggling to sell or want to maximize your revenue, join us on the journey to Build a Blissful Business. Sign up for our VIP waitlist now to access exclusive bonuses and unlock the secrets to crafting irresistible offers: krissychin.com/bbb-waitlist. Don't miss out on this opportunity to transform your business and elevate your success!
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