Badass Is The New Black (Season 5) Episode #7 - Easy Ways to Build Your Community Through Organic Online EngagementMar 15, 2023
Whether you're just starting out or have been building your business for a while, engaging with your community online can help you build relationships, grow your network, and ultimately lead to a bigger audience and more sales.
First things first, let's talk about where to find your online community.
Facebook groups are a great place to start. If you are in the network marketing space, it’s likely your company has a variety of official groups for its brand partners. If you are in the health and wellness space, there are plenty of health and wellness, holistic health, homesteading, and pretty much every other niche community you can think of. In a different industry? Again, just plug in some keywords in the search bar and see what pops up that is related to what you do and who you serve. Think about where your clients are hanging out. Search for groups they would be interested in. Join a few and start engaging!
Be the conversation starter.
Now that you're in the group, it's time to start engaging. Don't be afraid to introduce yourself and share a little bit about yourself and your interests. Ask questions, share your experiences, and be open to learning from others. Remember, this is a community, and everyone is here to support each other. Approach it from a “give more than you take” mentality and you will find yourself building relationships quicker than you know it! And don’t be shy about sharing your expertise! You have a lot to offer in the group, both in regard to your products and services and through your other skills and talents. Start showing up right away as the go-to expert.
Another great way to engage online is through hosting virtual events.
You might not live in close proximity to everyone in your network, but that doesn't mean you can't connect with your community. Host a virtual masterclass or workshop on a specific topic. It could be a class on how to use a product or the benefits of the product. It could be a class on your business opportunity. For service-based businesses the class could be teaching them how to do something your ideal clients want to know how to do. If you teach copywriting - do a workshop on creating eye-catching subject lines, if you teach fitness and nutrition you could do a workshop on eating healthy. Share your screen and walk your attendees through a PowerPoint or a Canva Presentation. You can even use breakout rooms on Zoom to have smaller discussions and answer questions. Virtual events are a great way to connect with your community, share knowledge, and build relationships.
Don't forget to utilize social media to engage with your community as well.
Pick one or two platforms where your online community hangs out like Facebook or Instagram and start posting selfies, pet pics, photos of your favorite products, or share your daily routines using your products. If you teach a skill share how learning that skill can help them get the outcome they want. Make sure to also engage with other peoples’ posts by commenting, liking, and sharing their content. There is a reason it is called “social” media. It’s a media place to be SOCIAL! The engagement will be rewarded and reciprocated!
Finally, it's important to stay consistent with your engagement.
Set aside time each day to check in on your groups and social media profiles. Respond to comments and messages within 24 hours if you can, and spend at least 15 minutes per day engaging with your feed. It doesn't have to be an all day thing. Follow new people, leave thoughtful comments, and respond to any comments and messages that you have gotten. By consistently engaging with your community, you'll build stronger relationships and grow your network.
Building your audience through online engagement can be both a fun and rewarding experience. So, to recap: take advantage of Facebook groups, host virtual events, utilize social media, and stay consistent with your engagement. Remember, this is a community, and we're all here to support each other. Happy engaging!
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