Badass Is The New Black (Season 5) Episode #40 - 5 Simple Ways To Increase Your Sales For Black Friday

boosting sales marketing strategy sales marketing Nov 08, 2023
5 Simple Ways To Increase Your Sales For Black Friday



Hello, and welcome back to the Badass is the New Black podcast! I'm your host, Krissy Chin, and today, we're diving deep into the exciting world of Black Friday sales. We'll explore how you can supercharge your Black Friday revenue without having to create anything new. But before we get into the nitty-gritty of Black Friday strategies, I have a special guest with me today, Belinda Rosenblum. She's a profit strategist and the founder of Own Your Money, and she's here to share some valuable insights with us. Belinda has over 16 years of experience, during which she generated over 4 million dollars in revenue for her company and even more for her clients. She's learned the hard way that to sustainably grow your business to the 200 to 5500 K revenue level, you need a real plan for profit.

I'm thrilled to have Belinda with us today. We connected through a mutual network, and I've had the privilege of getting to know her over the past year. She's a wealth of knowledge, and today, we're fortunate to have her here on the podcast.

Krissy: Belinda, welcome to the show! I can't believe we made this happen.

Belinda: Thank you, Krissy! It's a pleasure to be here. We're women of action, and when you need something done, you can count on us.

Krissy: Absolutely! We were just messaging back and forth, and I thought, "Hey, why not hop on the podcast and record this conversation?" So, Belinda and I met in a group hosted by Linda, and I've been amazed by her talents and the rave reviews she's been receiving for her training. Belinda, I want to hear from you why our listeners should clear their calendars for your upcoming training.

Belinda: I'm delighted to be here, Krissy, and I'm excited about our training together. As business owners, we often spend so much time worrying about our finances, making guesses, and getting stuck in reactive decision-making because we lack a strategic plan for the future. We end up picking numbers out of thin air or not setting clear goals, and then we're disappointed when we don't achieve what we secretly desire. Many of us are high-achievers who want to grow and pay ourselves better, but we often think that selling more will automatically translate into more profit and better pay. However, I'm here to show you that when you stop winging it with your money and take control of it, you'll own your success and get intentional and unapologetic about the money you want to make. We'll help you put that plan into action and achieve your goals.

Krissy: I love that, Belinda! So, the training is called "Increase Your Profit with Your Strategic Growth Plan," and it's happening on November 13th from 1:00 to 2:30 Eastern Time. We'll provide all the details in the show notes and on my website, Belinda, can you tell our listeners what they can expect from this training?

Belinda: Absolutely, Krissy! In this training, we'll guide you in determining the money you want to make and help you create a clear profit plan to achieve it. I'll even share a special template to make the process smoother. We'll discuss the 10 criteria for deciding which offers to focus on for a higher return with less effort because the quality of your offers in your plan matters. It's not just about setting a revenue goal; it's about the strategic steps to reach it. We'll break it down into five critical steps to create that plan, which will make your clients happy and free up your time, energy, and cash flow. This training is about monetizing your expertise and energy to put more money in your pocket and help you fall in love with your business again. It's possible, and we're here to help you achieve it.

Krissy: That's fantastic, Belinda! The training is going to be a game-changer for our listeners. Thank you for sharing all that valuable information. Now, let's transition to our topic for today: How to increase your Black Friday sales without creating anything new. I'll share five easy strategies that you can implement in the coming week to prepare for Black Friday and take the entire week off during the holidays.

  1. Put Your Offer on Sale: People are looking for discounts on Black Friday. Whether it's a 10% or 50% discount, put an existing offer on sale. If you're in affiliate marketing, leverage your company's products that are on sale and consider adding your own bonus to sweeten the deal.

  2. Add an Upsell: Create an upsell that complements your existing offer. This should be the next logical step for customers who have already purchased the initial offer. Offer a discount or bonus to make it irresistible.

  3. Offer a Downsell: If customers don't take the upsell, have a downsell ready. This is a more affordable option that can still provide value. Tailor it to the needs of those who didn't opt for the upsell.

  4. Make It Time-Sensitive: Black Friday is all about urgency. Create a sense of FOMO (Fear of Missing Out) by setting a time limit for your offers. You can even extend the sale through Cyber Monday or the end of the month, depending on your audience and products.

  5. Send Out Regular Emails: Don't be afraid to send out regular emails, even on the holiday. People expect to receive Black Friday emails, and it's a prime time to capture their attention. Use storytelling and relate your offer to the season.

Krissy: So, there you have it, five effective strategies to boost your Black Friday revenue. Whether you're offering discounts, upsells, downsells, time-sensitive deals, or sending regular emails, these tactics can make a significant impact on your Black Friday sales.

If you found this information helpful, please let me know in the comments below. Have you started planning for Black Friday? Share your thoughts with me. And if you have any Black Friday deals, be sure to tag me on social media at @thekrissychin_.

Before we wrap up, I want to thank you for your support. Please subscribe, leave a review, or share this podcast with a friend. Your support keeps us motivated to provide you with actionable tips and insights.

Now, it's your turn to take imperfect action. Work less, earn more, and enjoy the journey. I'll see you next week for another exciting episode. Thank you for tuning in!

Save your seat for the upcoming workshop with Belinda Rosenblum: CLICK HERE

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