Badass Is The New Black (Season 5) Episode #39 -Megan Yelaney: The Method To Help You Stand Out OnlineNov 01, 2023
In the fast-paced world of entrepreneurship, standing out is crucial for success. This week's podcast guest, Megan Yelaney, a seasoned serial entrepreneur with a track record of bringing in over $3 million in less than five years, joins me to discuss her unique approach to personal branding and how you can apply it to your own journey. In this blog post, we will explore Megan's three-part framework for standing out in a crowded market and creating a personal brand that resonates with your audience.
Part 1: Finding Your Unique Approach
Megan's framework begins with identifying your unique approach, which she calls your "coach approach." This approach is not limited to coaches; it can be applied to various business models. The coach approach comes in four main categories:
Strategic Approach: This approach involves a focus on problem-solving and strategy. You dive into plans, strategies, and analyze every detail to help clients reach their goals.
Mindset Approach: For those who help clients with their mindset, this approach focuses on calming and introspection. It addresses the thoughts and beliefs that influence clients' actions.
Aspirational Approach: This approach encourages clients to embody their desired outcomes, act as if they've already achieved their goals, and boost their confidence.
Spiritual Approach: For those who incorporate spirituality or faith into their coaching, this approach may involve prayer, energy work, or other spiritual practices.
The key is to recognize which approach aligns with your natural strengths and abilities, rather than trying to fit into a mold that doesn't suit you. By embracing your authentic approach, you not only stand out but also attract clients who resonate with your methods.
Part 2: Defining Your Unique Personality
Your personal brand should reflect your unique personality. Megan suggests that you ask people in your life for their perspectives on what comes to mind when they think of you. What words, emotions, or qualities are associated with your personality? Your brand's personality can encompass traits like humorous, compassionate, motivational, calm, quirky, or many others.
It's essential to align your content and communication style with your personality traits. If your personality is more humorous, use humor in your content. If you're compassionate, share stories and content that resonate with your compassionate nature. Embracing your true personality allows you to connect more authentically with your audience.
By sending out surveys to current clients, past clients, people who didn't choose to work with you, and even friends and family, you can gain valuable insights into the perception of your personality. This feedback will help you ensure that your personal brand truly reflects who you are.
Part 3: Identifying and Getting Clear on Your Expertise (Niching)
This part of the framework involves narrowing down your focus and becoming an expert in a specific area rather than trying to be a jack of all trades. Megan suggests that, especially in the early years or when scaling your business, you should identify your niche or area of expertise.
Niche Specialization: Instead of trying to help everyone, focus on becoming an expert in a particular area. For example, you might choose to specialize in email marketing, coaching development, branding, website design, or a sub-niche like Kajabi website design.
Clear Expertise: The goal is to be so proficient in your chosen field that you can confidently say, "This is my jam. I know I could talk about this all day long."
Combining Expertise with Approach and Personality: Your expertise should align with your unique approach and personality. This combination creates a strong personal brand. For instance, if you are an expert in email marketing and your approach is humorous and sarcastic, find your audience that appreciates your approach.
Becoming the Go-To Person: By being clear about your expertise, approach, and personality, you position yourself as the go-to person in your niche. Your audience will trust your expertise and resonate with your approach and personality, making them more likely to choose you over competitors.
In a crowded and competitive business world, standing out and building a personal brand is vital for success. Megan Yelaney's three-part framework offers a valuable approach to achieving this. By understanding your unique approach and embracing your authentic personality, you can create a personal brand that resonates with your target audience. Remember that authenticity is the key to differentiation and lasting success in the entrepreneurial space. So, take the time to discover your uniqueness and share it with the world.
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