FREE MASTERCLASS

Badass Is The New Black (Season 3) Episode #26 Building A Product Suite And Signature Offer You Are Known For With Amanda Kolbye

building a brand expert web designer laptop lifestyle online business product development product suite Mar 14, 2022
BNB 26 | Signature Offer

Building a brand for your business is not a walk in the park. But Amanda Kolbye is here to help by teaching you how you can do it through a product suite and signature offers! In this episode, host Krissy Chin sits down with Amanda, international business coach and full-time world traveler, to talk about her signature program, Laptop Lifestyle Bootcamp. She shares her mix of strategies, systems, mindset, and execution that has helped hundreds of women build their brand. Tune in as she shares valuable tips on building a product suite and crafting a signature offer for new entrepreneurs looking to scale their online business!

---

Watch the episode here:

 

Listen to the podcast here:

Building A Product Suite And Signature Offer You Are Known For With Amanda Kolbye

This episode is all about the signature offer in your product suite. What is it? Why do you need it? How do you create one and become known for it? If you aren't sure what a product suite or a signature offer is, or you have one but you want to become even more well-known for that thing, we're going to cover it all.

---

I want you to know that I'm here to make your life easier. I want you to be able to work less and enjoy and earn a whole lot more. If I can do that by helping you set up a system, a process or integrate more automation into your business to take more work off of your plate, then I am all for it. If you're interested in building a product suite or a signature offer, which we're going to talk about, whether it's a course or a membership site, I highly recommend using Kajabi to do that.

Kajabi's going to give you everything that you need to set it up, host your programs, collect payment and leverage a ton of automation. There is no way that I could scale my businesses to the capacity that they have without something like Kajabi. It's been my go-to platform for both my courses and my membership site and has allowed me to scale to multi-seven figures. If you want to see behind the scenes where I take you into my Kajabi accounts, I show you what it can do and how I build my seven-figure business, head over to TheKrissyChin.com/kajabi.

Let's welcome Amanda Kolbye to the show. She's an international business coach, an online educator, and a full-time world traveler. She's built a near million-dollar business in two years and has helped hundreds of women around the globe to start and scale online business through her signature program, Laptop Lifestyle Bootcamp. Amanda is known for her mix of strategy, systems, mindset and execution to help clients tap into becoming unstoppable. Amanda, welcome. I'm so excited you're here.

I am so excited to be here.

We are aligned with what we do and how we serve people. I know this is going to be a fun chat because we're similar in many different things like strategy, systems and mindset. You need all of these things to build a business. We're aligned on all of that, so I know we're going to have a good conversation for everyone reading. You start your working career doing this in 2018. What were you doing before?

If you're speaking to everyone, you're speaking to no one.

I graduated from university and had no clue what I was going to do. I got a random job in IT sales, which had nothing to do with my degree but it was not a bad job. I always like to highlight that because everyone's like, “You have to be miserable in your 9 to 5 and hate your life.” That wasn't the case. It was one of those work hard, play hard companies, which at the end of the day, not about. I was in that and I had this revelation. I got promoted quickly in my corporate job. I was making well over six figures by the age of 24. I saw the top and that was when it hit me. I was like, “This is the 'American dream' that people work their lives for.” I was like this, “This can't be it. This is not it.”

I had a different path than most entrepreneurs because I didn't even know what business I wanted to start. I always tell people I knew two things. I wanted to work for myself and I wanted to live abroad. To me, that was important. I quit my job and moved to Thailand. I sold everything I owned. I had no business at the time. I needed time to figure it out, so that's essentially what I did. I ended up starting a design business. I taught myself via YouTube. I ran that for a little bit and that's how I ended up getting into coaching and starting my coaching business in 2019.

I'm curious when you said you saw the top and you were like, “This is not it.” What was it specifically about that that was not feeling aligned with you? You're making good money, but was it the lifestyle or the schedule? Was there something specific?

Part of it was the schedule for sure. It was one of those companies. While it was a 9 to 5, we were expected to show up at 7:30 and stay until maybe 7:00. I couldn't even go to a doctor's appointment without them being like, “You have to sit at your desk until 5:00,” or “Make that time up.” I realized because we made commission in that job, that if I worked harder, I started to make more money, but I didn't have more autonomy over anything. I was like, “If I can do this work in half the time and make more money than everyone else in the office doing my job, why do I still have to sit at my desk until 5:00 PM? It didn't make sense.” The only way to scale up was into management and it didn't look any better to me. You were still stuck in this office Monday through Friday. We had eight PTO days. Even during the first year of working there, I somehow convinced my boss to go on five different vacations and that was what's important to me.

A lot of people can resonate with that. That's why I got out of nursing. I wanted a lot more money. You were making a lot more money than I was in my nursing job, but I wanted freedom and flexibility. I was having FOMO on hanging out with friends or going on trips last minute with Michael. By the time I left, I had a kid, so it was family time now. A lot of people can resonate with that. You could be making a lot of money, but if you're not living the joyful life that you dream about or want to be, then you're willing to give it all up and try something else. That’s so much courage for you to leave that job that was financially providing for you and be like, “I'm going to do something else.” How did you pick Thailand?

Long story short, I did an internship in Thailand in my junior year of university. I Googled the cheapest place to get an internship abroad and found it. That's where I met my significant other. It was a place for us. It was special and it was affordable also because we didn't have jobs. We were figuring it out. We landed in Thailand. You can live cheaply and it's a digital nomad hub. We knew we wanted to live abroad anyway, so it was a good starting point.

 

What kind of design did you teach yourself and were you doing?

It was web design and branding. I got into the travel blog community. That was one of the many ventures that we thought was going to be a thing. That's how I got into it. I started building one on WordPress and then I discovered Showit, which I'm obsessed with. It was so much easier to create websites. It's still something I do to procrastinate in my free time.

I wanted to pull out those pieces of the story because it highlights some of your strengths. Having the courage to leave something that was cushy and comfortable and providing but wasn't what you wanted. This journey of not getting a job in what you went to school for, and then leaving and starting design work, and then it evolved into coaching. Similar to my story and path where I left a good, steady, stable job and got into network marketing, but then launched GROWorkspace, and then that evolved into coaching. I love to highlight that it's not just me. That happens to everyone where you can start in one thing or you can start your business in one area, and then it can evolve into something else because you want it to evolve into that. People start asking you questions about it and it makes a way but you were open.

I like that you highlight that because I talk with so many people about this all the time like, “Stop trying to figure it all out.” I truly don't think I would have been in the position to start my coaching business and almost like all the little milestones that ended up happening had I not gone down the path I did. I didn't necessarily have this orchestrated plan to become a coach. It was because I put myself out there. I started meeting people in Bali, Thailand, and all these places I was living. I got into the entrepreneurship world and that's how I got into coaching and how I got my first clients.

The other minor detail that I want to highlight that I don't always talk about is when I quit my corporate job, I taught English online for a couple of months, which was not my forte, bless teachers. I did it to make a little bit of money on the side. I could work ten hours a week and whatnot. What's interesting about that is when I got into coaching, I marketed my first program. I created a signature program but I marketed it specifically at English teachers who had moved abroad to teach English, but all they wanted was to live abroad. They just didn't know any other way to sustain that lifestyle. All of my first clients were also from that part of my past. Of course, I didn't orchestrate that. Be open to using these different pieces and move forward blindly. You're not always going to see the path in front of you.

You taught yourself the design stuff, so that launched that business. GROWorkspace was my knowledge in network marketing and teaching other people how to build their network marketing business. We took what we had in our head or what we were willing to learn about to launch that first step in our business. I love that you just take that first little step, and then you can build upon that. Talk more about the product suite or creating a signature offer and becoming known for that offer. That's something that we're both big on. You have a signature thing and I'm developing my signature thing. I'm even excited to get some tips and thoughts as I'm developing in the process. Let's talk about a product suite. Some people may not even know what that means. What is a product suite to you?

When you are a service provider and maybe even have products but you want to be able to serve your ideal clients in a dynamic way. Ideally, the most simple way I can approach a product suite is if we have one offer, there are certain types of offers that maybe you can consume more than once, but we're looking at the lifetime value of your customers. Acquiring a customer once is way more expensive than having a repeat customer. When you're building a product suite, one part of it is a lot of people have multiple ways that they want to be able to serve people, especially as the service provider.

The other part of it though is essentially creating a customer journey that someone is able to stay within your world for a while. As your ideal client grows, typically, you can build a product suite through stages. Sometimes, you can build it almost via if you're looking visually at different columns of different ways that you serve people. For example, if you're a designer, web design could have multiple offers within it and branding or brand strategy coaching. That could be two different pillars that you can create product suites for each pillar. The keyword here is the customer journey. You want to get repeat customers and have them be able to evolve with you and purchase from you again.

I love that you said the word journey, thinking about where that person is when you bring them in and how they're evolving. If you're just getting started in your business, it’s likely that you're teaching or talking or helping someone who is 3 or 5 steps behind you. You don't have to be the world's expert in the thing, but if you're a few steps ahead of someone, you know more than they know, so you can teach them that. As they master that, you've learned to master something else, and then you teach that next thing, and then they're on for the ride, and then the next thing. I love thinking about it on this journey.

In my network marketing business, learning about residual income where someone comes in and they buy a product, and then they replenish that product or they buy more products, that's how you build a lot of income. With a membership site like GROWorkspace, they're paying every single month, and then you're finding new clients, then they're continuing to pay. It's compounding. What happens when you have a course or a one-off thing? As you said, you don't want to have to find a new customer and a new customer. You want to have other things that they can purchase and buy. That definitely is the idea of having that suite.

There's a bunch of things for us to highlight here, but another purpose of this is trust. We've probably all heard that in order to acquire a customer, they have to know, like and trust you. We can build those know, like and trust factors through a lot of different ways through our content, marketing, building relationships, etc. This is also how your offer suite can serve you. Let's say you’re a coach and you have a high-level one-on-one coaching offer. It's probably pricey and it's probably your highest ticket item. Everyone might not be ready for that type of investment.

There's a difference between holding the space for money objections versus this genuinely is not right for that person at that time. Maybe someone still wants to be in your world and they still want a taste of you or maybe they want that higher ticket offer, but they just found you a few days ago. If we have a lower-tier offer, let's say in the price range of $100 to $200 or something like that, someone is able to make a purchasing decision a lot faster with less trust in you based on that price point. You can have lower-tier offers that serve that. Without being a part of a funnel, they're essentially acting as a tripwire where someone is making a smaller purchase gaining some trust in you and they're way more likely to purchase from you again.

 

I want to go back to what you were talking about the high-ticket thing and then having a lower-tiered thing. That's where a lot of people get introduced. A lot of people have something that they're doing and teaching. They have this knowledge in one-on-one. You were mentioning that someone maybe couldn't put that financial investment towards that higher ticket offer but also, maybe you can't take on any more people. Your schedule is maxed out. It's a high ticket because it's trading time for money and it's intensive. When you were building websites or design and helping with that, if you're doing one-on-one, it's time-consuming. You only have so many hours in a day.

If you're like us and you want to enjoy a lot of things in life, you're not going to be working 80 hours a week. Another reason why some of you who are reading out there is because you want to take what you do maybe one-on-one and you want to turn it into this digital course, digital product or a workshop. I've talked about that in a previous episode and what kind of digital thing you could turn it into. Allowing you to serve more people, and then that added benefit that you can have people jump in with you at a lower price point and then build more trust. I love that. Let's talk about a signature product, and then maybe we can work backward on that. What is the importance of a signature product and what is it?

This can look a little bit different for different people as far as what it is. Here's the thing. Maybe you've heard the phrase, “If you're speaking to everyone, you're speaking to no one,” when people talk about marketing and finding a niche or ideal client. It's the same concept with a signature offer. You want to build brand associations with people. You want someone to think, “Digital nomad or laptop lifestyle, starting a business, what comes to mind? What's that gut reaction like no conscious thinking there?” I'll use this example. For me, that's one brand association. I want to be spread throughout the interwebs of "Laptop lifestyle, starting a business, Amanda Kolbye, Laptop Lifestyle Bootcamp.”

This is our whole goal with marketing. In a crowded space in social media, to be top of mind and get people's attention. People's attention is the most valuable thing that you can have because once you have it, you can help them see different perspectives. You can point them in the right direction and you can share your own insights. Hopefully, you're going to incite action from them to purchase from you. If we can't capture their attention and if we can't make them remember us, there are 1 million other things that are going to be flooded into their consciousness and their zone on social media.

Partly, what explains the importance of a signature offer is you are becoming known for something. You are putting a lot of eggs into one basket and it feels scary. It might feel a little bit risky but also, you're going to start to become known for that thing. Let's say I have five different offers and none of them is that well-known. You're like, "What does Amanda Kolbye offer again? I think she's a coach." There's nothing that stands out that's unique that people are talking about and getting the word out.

Does your signature offer have to be your high ticket?

The whole goal with marketing is to be top of mind to get people's attention in a crowded space in social media.

No, absolutely not. My signature offer is not my highest ticket offer. I know quite a few other entrepreneurs who have 1 or 2 signature offers that they're well-known for and they're even low-level courses. This takes time but one of the benefits as you start to become known for something is you can double down on marketing strategies on lead gen for that. It starts to then ideally become a volume game. You have to build a scalable offer too. That's part of it. For us, we double down on a lot of marketing for our signature offer. We've been able to scale it evergreen. You're able to take on more clients for that and thus, you can still be extremely profitable with a lower-level offer.

Your signature product is what you're known for. Building that product suite journey, how does that tie into the signature offer then?

Your product suite and the way you build a product suite don’t change. Your signature offer is just going to be one of those offers. For us, our signature offer is our entry-level offer. That doesn't mean it's the cheapest offer. When you look at my product suite from a stage perspective like stages of entrepreneurs, it's an entry-level type of program. I like having it that way, although it wasn't necessarily intentional. It's not necessarily the top of the funnel but it's getting the most of our attention and energy. We're funneling people in there. What has happened as my business has evolved is we don't even have to market as much for the higher-level offers because everyone's coming in through this entry-level yet signature offer. My higher-level masterminds, one-on-one coaching and things like that, people start to evolve up into. I have a massive amount of people in that entry-level offer. It doesn't have to be that way, but that's how ours is for example.

Was that the first product that you created?

It was. One thing that you said about taking your one-on-one or done-for-you service and turning it into more of being able to serve the masses. The reason this program for me came about was I was walking through the same stuff again and again with all my one-on-one clients. I had gotten on five discovery calls in one week with all these people that wanted to sign up for one-on-one coaching and they were like, "I truly can't afford it." I was like, "Why don't I just walk through all the same material with multiple people at once?" I had a group program, so that was where mine evolved from.

Mine will not be that same story. Those that are reading this, I want you to be aware that your signature product doesn't always have to be that very first thing that you create, although that's a smart way to do it. Right away, you took what you were doing with people one-on-one, and then you made it into a way that you could scale it and reach a lot more people. GROWorkspace is like, “Take what I'm doing relevant to now, what's in my head, put it into a digital space to be able to teach people and provide for people in that business.”

 

The Krissy Chin Coaching was like, “Where am I seeing my audience lacking right now that I have gained knowledge and skill in?” That was building the foundation of your business and your brand, so that was my Build a Blissful Business course, which is all about the foundational pieces of identifying your ideal client and their problems. Even more about your brand, your messaging, how you want to show up, the colors, the style and your brand personality. All of those foundational pieces that you want to get started, my audience knew nothing about. It was the next step of like, “These people don't realize how important this is, so I'm going to create this course, Build a Blissful Business, to serve them and teach them this.”

Over time, I've realized that that's not what I want to be known for. What my people are coming to me now is, “Krissy, I want to create a course. I want to start a membership. You've done that successfully, so how do I do it?” I've been avoiding it. I have been hesitant to create a signature course or whatever on helping people create courses or membership because I can think of two handfuls, very famous in our industry, people who are doing the same thing. It's like Amy Porterfield, Stu McLaren and all of these people. I'm like, “They can just go to them.”

I'm not practicing what I preach where I'm like, “There's room at the table. There's a personality out there for you in how you teach it and your style and your specific process. While there could be some similar principles, you do it differently.” I'm having to listen to myself like, “Krissy, what are you doing?” I'm finally leaning into, “All these people are asking me. That's what I do with my one-on-one coaching.” It's someone who has been successful in what they're doing their industry and they're doing one-on-one work and they're like, “Krissy, I need to make this scalable. I need to serve more people, so I can work less time and enjoy more of my life. Help me put it into a course or a membership site.” That's what I do, one-on-one. My next step is, “Let's create this course an ongoing membership to help support people in that.” That will be my signature offer. It could change in the future but it will evolve over time. Sometimes, it's not always what you think. For you, it worked out to be your first thing.

It's almost the same as starting your business. You don't always plan all of these things. Some offers are going to land more than others. I'm not just saying even with your audience but with you. I've had some offers I've created that I love at the moment, but I've gotten rid of them because they were no longer aligned with me or my audience. Whether you plan to or not, you will evolve. I also want to echo what you said, you're like, "There are a million other people that create courses of how to create courses.” I went through the same thing because Laptop Lifestyle Bootcamp for me, which is my signature program, is how to build a six-figure foundation. It's everything from A to Z that you need to start an online business.

Whether you plan it or not, you will evolve.

I was sitting there like, “There are a million coaches and courses out there to help you start one.” I also then shifted to say, “I have something unique that I want to offer. I have an angle and a certain audience that I want to appeal to. I have a community I want to build.” I even expanded mine outside of just a course because part of my vision with it and part of how I decided after that imposter syndrome I was going to stand out was with the global community that I've built that's attached to my signature offer as well. All that to say don’t be intimidated. Every offer under the sun has probably been created in a manner but you're what's going to make it unique.

Your process is a little bit different. What is it that you have found works for you that maybe someone else teaches in a different way that didn't work for you? Guaranteed, there are other people out there like you. I trashed the squirrel brain people that don't need things to be perfect. They totally feed off of my inability to be perfect. I had a private client and I was trying to give her access to this Google Drive document and I screwed it up three times. I'm like, "You typed your email in wrong," then I was like, "I typed Gmail, not Yahoo." When she was like, "Now we got it but I don't have access." I was like, "Where's my assistant?" She's like, "No, this is exactly how I need it to be because I need you to show me. It doesn't have to be perfect, buttoned-up, tied with a bow because that's not who I am."

I'm attracting a totally different personality and a person that needs to see how I work, flow, get ideas, tips and move through that process. There are lots of people out there for you that want what you have to offer and the way that you have to offer that they can't get from those five other big names that you are feeling you are inferior to. Everyone starts at the beginning. I'm sure you've done this and I've done this. You can't compare your beginning to someone else's middle. It’s not fair. Any other thoughts or tips that you want to give on someone that's creating, deciding, maybe how to decide what your signature product is or first steps of taking action in that.

Honestly, my first tip is to start creating things. Don't try and overthink it. There are some people that are going to absolutely say, "This is what I want to be known for and this is what I want to create,” and go do it but for the majority of us, it's a process. The more action that you're taking, the more you're putting yourself out there, and the more data you're going to get from your audience of what they want, what they like and what works. The more you're going to start to learn and feel like what is going to work for you. Don't overthink it but keep putting yourself out there, keep creating things and keep taking action.

The other thing is when you do have something, a program, a course or whatever it is that you love, be intentional about making that your thing. Creating the course itself is one thing. We can totally give some tips and tricks on that, but having a signature offer and making it a signature offer is another thing. It's a lot of marketing and intentionality. I’ll give you a couple of examples of this. When I was talking earlier about brand associations, I was intentional about wanting to become known for this program. After the first time I ran it I was like, “Yes. I'm in love with this. This is what people need. This is building so much momentum. I want this to be big.”

One small example that I do is, at least twice per week, I mention Laptop Lifestyle Bootcamp on my Instagram stories. Almost every email that goes out has either a PS at the bottom of it's subtly mentioned on the side here. Every single week, I have some screenshots of wins coming out from my Laptop Lifestyle Bootcamp program. Even if I'm not selling it or mentioning it that week, I'm always mentioning that. The word starts to grow and people have recognized it. They're like, “I've subconsciously seen that seven times now.”

Also, how you talk about yourself, you set the tone. That's important to remember with you building a brand in general but again becoming known for something. It doesn't typically just happen. You have to be intentional about saying, “This is my signature program. This is what I'm all about. I love this program. We are working on this, this week.” When I talk about and introduce myself, I typically will mention something about that program or the topic of that program as far as something that I'm known for. When I do podcast interviews and IG Lives, what am I talking about? What am I mentioning? My signature program, the brand associations attached to that that I want to be known for. It's all of these little micro pieces that you're putting out into the universe that are all going to compound to come back and the word getting out and people starting to associate that offer with you.

I went back and looked at the bio and right there, “Through her signature program, Laptop Lifestyle Bootcamp.” It was in her bio. You're feeding the words to me to then put back out there that this is you. This is yours and you guys need to hear about it. They've heard it now, they'll see it, maybe in the show notes and if they end up grabbing your freebie, which you guys should, then they'll see it and all of the things. I love that tip of sprinkling it everywhere that's not annoying, but it's intentional and strategic. There's that strategy right in there to get it out there. You have to do the work to make yourself known for it.

This is anything but especially when you want a signature offer to be a signature. The client experience is huge. Anytime I talk to anyone about creating a course or a program, that's typically the first thing I talk about because that makes everything. That is what makes and breaks one course from another. To be honest, there's only X amount of information out there about starting a business. There are certain things that we are all teaching but the client experience, the experience that I embody, the community that I've created, that's what people leave with. That's what people remember. That's why they keep coming back.

 

Another part of this is word of mouth. It is the most basic back to the beginning of time way of getting words out in marketing. Something that I started to notice is everyone that who left that first round in my program was high on life from it. They were loving it and they wanted to tell other people about it. I also started to try and encourage that and utilize all of my other students to get the word out. Eventually, we made a formal affiliate program with it as well, but even before that was the case, I encouraged people to share their stories. I created little gifts and stickers and I set the tone. Every single time I posted on my stories about the program, it had the #LaptopLifestyleBootcamp and everyone followed suit without me even asking. I had the gifs and I kept posting on everyone followed suit without me asking. You have a lot more power than you think but it takes consistency and intentionality.

It sounds like I need to go make some little gifs.

They're fun. I don't know how to say it either.

I have taken a little course on how to create them. You've created them to where you can search for them and find them on Instagram. It's not like the Canva Go where that's the image or whatever. In the little training, they said that you had to have five of them right off the bat to be searchable and approved. I’m like, “I have three and now my time is out.” It's sitting there with three made but I can't search them. We'll have to figure out the whole gif thing but I love that. That's shareable content.

People talk about shareable content. Even a little gif that someone can put on their story, they're sharing your brand with someone. You're sharing the wins of other people. Those are some great tips. If you guys aren't already doing that or going to launch something, keep all of these things in mind to get the word out. It's an ongoing process. You can't just create it, do a launch and expect it to be rainbows and unicorns. People are flooding in all the time. It takes work to continue to market it and to continue to promote it. I like those little tips that you've given like the PS in email, using little hashtags or sprinkling it in once or twice a week, even if it's not heavy promotion mode of that. There are so many gold nuggets.

One last thing that came to mind here is to think of your offer as its own brand. I do this for all of my offers, where they quite have their own logo, vibe and brand. They all fit underneath my brand. They're still aligned with me but they're also unique, and I treat them that way as their own brand. That's the word of what it is. With a signature offer, you can almost take it a step further and you definitely don't have to do this. It's not your signature one but you will have a separate brand outside of Krissy Chin Coaching too. Now that Laptop Lifestyle Bootcamp has evolved for us and has grown to the point that it has, we now are starting to expand that and have it be its own Instagram. We might be having our own website for it. We're having students contribute to it and be featured on it, a bunch of cool stuff where we're taking it to the next level that it is its own business. That’s not something you have to do but you would want to plant that in your head or at least in your mind. Think of it as its own brand to be known on its own.

With Build a Blissful Business, I have a specific text that I use but there wasn't a logo, whereas the Scalable Podcast System, that new mini-course that I have, has more of a logo with it. It's almost more exciting to share because it’s its own thing. I could stand alone and it draws in a specific person. I like that tip and that idea of even each little piece that you have is all going to be tied to you and fit into your brand because it's the journey, but being able to have it be its own little universe as well can be powerful.

It doesn't mean you have to get started with some fancy logo on your course. I certainly didn't but if you can, it's one more little thing that you can do to make more people aware of it visually or when I hear that or I can see that logo or what that is. There are so many good golden nuggets here. That was a ton of great information that people can start thinking and pondering about with whatever they're creating or maybe they have created something and maybe they haven't been so aligned with it yet. I would love it if you guys are on YouTube, share in the comments what your signature product is or maybe what you envision that it is, and share that with us so we can catch that vision with you.

You've got a free gift for us. You should definitely continue to connect with Amanda after this. Get on her email list so you can also be paying attention to how she's marketing. Sometimes, the intention is I need to create folders and I wanted to go back. I want to go study what they're doing and how they’re marketing because everyone does it differently. You can get inspiration in different ways. I know you put out such amazing, great content. Tell them about the Laptop Lifestyle Blueprint that you're offering.

If you guys are in those beginning stages, I do have a freebie. That's a 30-day guide so it's the blueprint. This is a 30-day guide that will give you an action step every day for getting your business off of the ground. If you are curious as Krissy was saying, you'll end up in a funnel and you can see how we start to market LLB. It'll be fun. I love doing that as well. If you're not in those beginning stages as well, no matter what stage of business you're at, come and follow me on Instagram. It's @AmandaKolbye. I'm there every day. I’ve got lots of little juicy nuggets on Instagram stories. I also have a podcast as well, Laptop Lifestyle Podcast and I also have a YouTube channel which is under my name Amanda Kolbye. There are lots of different places to come and get business training and see how we market it. In almost every single YouTube video, I mentioned Laptop Lifestyle Bootcamp also, so you'll get to see all this stuff in action.

Any big things coming up that you want to make sure people are aware of so they can get on your list and be in the know?

We dissected Laptop Lifestyle Bootcamp in the form of giving you an example of a signature offer, but I am enrolling four new cohorts of Laptop Lifestyle Bootcamp so you can check my website AmandaKolbye.com/laptop-lifestyle-bootcamp. You can see whenever the next cohort is. This is for those first-year entrepreneurs who may have been making a little money here and there with a couple of clients, but you haven't set up your business like a business. We focus on setting up those six-figure foundations, everything you need to know from A to Z. It's a live group coaching program as well, so our global community is also a big part of it and the network that you'll get to be a part of for life. It's a great place to be. It's what I'm known for and what I love. I would love to answer any questions if you're interested.

Go and connect with Amanda. She's amazing. Thank you for reading. If you're on Apple Podcasts, Spotify or any other podcast platform, make sure you subscribe to get notified of the next episode. If you're on YouTube, hit that subscribe button so you can be notified. Maybe you're watching us over there. I can't wait to connect with you guys and continue to make those imperfect actions every single day to take that next step in your business. We'll see you later.

Important Links:

About Amanda Kolbye

Amanda is a Business Coach who helps done for you service-based entrepreneurs start and grow their online business. She focuses on systems, building a powerful online presence through branding, and executing a consistent social media strategy.

She also has a demonstrated history of working in the sales industry with Fortune 500 managers. She is skilled in both organic and paid social media outreach as well as graphic and web design.

Her business is focused on helping entrepreneurs and small businesses boost their visibility, authority and sales through social media marketing. Amanda is a strong media and sales professional with a Bachelor of Journalism focused in Advertising and Graphic Design from the University of Missouri-Columbia.

Browse More Podcast Episodes!

BROWSE ALL

Check out our most popular Masterclass!

How to build a wildly profitable website without knowing a thing about tech. 

Catch the replay for free until April 17th!

We hate SPAM. We will never sell your information, for any reason.