Badass Is The New Black (Season 5) Episode #36 - The ONLY IG Growth Strategy That Is Working NOW with IG Growth Expert Holly Hillyer.Oct 11, 2023
When it comes to making social media an enjoyable and efficient part of your business strategy, Holly Hillyer has got it down to a science. With over nine years of digital marketing experience and a business that boasts seven figures in revenue, her insights into conquering Instagram are nothing short of golden. Holly's journey into this realm took an interesting turn, and it's a story that anyone looking to revamp their social media strategy can appreciate.
One of the first things Holly realized was that her approach to Instagram needed a significant transformation. Like many of us, she started off posting a bit of everything—workout circuits, mom life content, and business-building posts. While her 40,000-strong following was impressive, she hit a plateau in growth, and her efforts seemed to be stuck in a never-ending loop of the same content.
Holly's "a-ha" moment was a game-changer, and it's the very strategy she's about to share with you. She began by asking herself a crucial question: "Is this a personal page or a business page?" The distinction was pivotal. If it's a business page, your content should serve the audience's needs, even if it's not always what you want to post.
This realization marked the beginning of Holly's journey into the world of micro-niching on Instagram. She narrowed her focus down to address a specific problem her ideal clients faced. In her case, it was new moms who were concerned about their postpartum bodies, nutrition, and maintaining their milk supply while still enjoying life, including indulgent desserts. Holly identified that her ideal clients wanted a solution that allowed them to maintain their lifestyle while achieving their health goals.
This granular approach to micro-niching is not only specific to the value you provide but extends to the particular pain points of your audience. Holly's approach was to identify the objections her ideal clients had, which helped her refine her content further.
From her broader wellness and fitness niche, Holly zeroed in on the sub-niche of guilt-free desserts. It's an angle that resonates with people who are eager to lose weight but don't want to give up the sweet treats in their lives. You might recognize the mindset – the eternal "I'll start my diet on Monday" refrain. That's the person she's speaking to.
While Holly's micro-niche focuses on healthy-ish desserts, she ensures her content serves that specific audience. It's a recipe that combines value and clarity, and it's this focus that has empowered her to create content efficiently. Content doesn't have to be complicated – in fact, Holly's approach keeps it super simple.
She realized that Instagram has undergone significant changes, and some of the old methods just don't work as effectively anymore. This is great news for people who don't want to spend hours engaging and interacting on social media. Now, it's all about creating laser-focused content.
One thing that's been transformative for Holly is the power of reels. By following a concise formula – keeping them short (around six to eight seconds), using trending audio, and sharing her niche-specific content consistently – she saw her views increase from an average of 200 to anywhere between 600 and 2000.
Here's the icing on the cake (pun intended): her micro-niche-focused content resonates deeply with her audience. So deeply, in fact, that many of them opt into her funnel through her free offers without even following her.
Holly's email list has grown by almost 50,000 subscribers, while her Instagram followers have nearly doubled. And what's even more impressive is that she's spending less time on social media. She's on the path to a seven-figure business, and it's all thanks to micro-niching on Instagram.
With this powerful strategy, the content you create doesn't need to be reinvented daily. In fact, repeating the same content several times can work to your advantage. Your audience needs to see something multiple times before they take action, which means the constant variety might actually be hindering your success.
This is the kind of social media automation that makes your business soar. Micro-niching allows you to drive incredible results in a way that's simple, efficient, and, most importantly, fun. No more feeling like you're spinning your wheels in the world of social media. Instead, you can focus your energy and creativity on providing specific value to your target audience.
In her own words, "It's just brought joy back." The social media strategy isn't just about growing your following; it's about growing your business. It's about reaching your dream clients, turning them into loyal followers, and ultimately transforming them into paying clients, customers, or even business partners.
Holly Hillyer is living proof that Instagram can be a powerful tool in building a business that fits seamlessly into your life. So if you've ever thought that social media was too hard, too time-consuming, or not very fun, Holly's strategy will make you rethink everything you know about Instagram and help you unlock its incredible potential.
Get ready to experience the full potential of Instagram for your business. Let's delve deeper into Holly's approach and uncover more of her Instagram success strategies.
Clarity Is Key: One of the standout features of Holly's strategy is the clarity of her content. Every post she shares directly addresses the challenges her micro-niche audience faces. Whether it's a quick recipe for a guilt-free dessert or a motivational message, the value is crystal clear. This clarity resonates with her audience, making her content highly shareable and engaging.
Consistency Is Queen: Alongside clarity, consistency is crucial. Holly posts regularly, maintaining a consistent content schedule. Her audience knows when to expect new content, which keeps them engaged and coming back for more. Consistency builds trust and reliability with your followers.
Leverage the Power of Reels: Holly's success with Instagram Reels underscores their potential as a content format. They're short, attention-grabbing, and offer opportunities for virality. Using trending audio and focusing on your niche allows you to tap into current trends while staying true to your message.
Use Hashtags Strategically: Holly takes advantage of relevant hashtags to increase her posts' discoverability. However, she doesn't go overboard with dozens of generic tags. Instead, she focuses on a select few that align perfectly with her content.
Storytelling Matters: Behind the recipes and fitness tips, Holly's relatable storytelling adds a personal touch to her brand. Sharing anecdotes, personal experiences, and relatable struggles helps create a deeper connection with her followers.
Leverage User-Generated Content: Encouraging your audience to share their success stories or adaptations of your strategies can help expand your reach. User-generated content not only showcases real-world results but also fosters a sense of community among your followers.
Quality Over Quantity: Remember that not every piece of content you post has to be groundbreaking. In fact, consistency is more important than having a "viral" post every day. Sometimes, a simple, helpful tip or a heartfelt message can have a more significant impact.
Engage with Your Audience: While Holly may not spend hours on social media, she does make time for engaging with her audience. Responding to comments, direct messages, and fostering conversations builds a sense of community around your brand.
Measure and Adapt: Part of any successful strategy is being willing to measure your results and adapt accordingly. Keep an eye on your analytics to see what's working and what's not. Holly noted that Instagram's ever-evolving algorithm necessitates staying agile and adjusting your approach as needed.
Lead with Authenticity: Authenticity is the key to building trust with your audience. Don't be afraid to show the real you. Share your journey, your ups, and your downs. People connect with authenticity more than they do with perfectly curated content.
The success of Holly Hillyer on Instagram demonstrates that it's not about the size of your following but the quality of your connection with your audience. Micro-niching and creating content that directly serves their needs and desires can lead to remarkable growth for your business.
So, if you've been hesitating to dive into Instagram or struggling to see results from your current efforts, consider adopting the principles that have catapulted Holly to social media stardom. Find your micro-niche, be clear in your messaging, stay consistent, and most importantly, have fun. Social media should be enjoyable, not a chore. By following Holly's lead, you too can unlock the potential of Instagram for your business.
The world of Instagram is evolving, and Holly Hillyer's success story serves as an inspiration and a practical guide for anyone looking to thrive in this dynamic space. As she continues to empower her audience with delicious recipes, fitness tips, and authentic storytelling, her journey is a testament to the transformative power of micro-niching on Instagram. So, what's your Instagram niche? The possibilities are endless, and the journey is waiting for you to begin.
Join the training here: www.thekrissychin.com/hollyhillyer
Free Gift From Holly Hillyer
Free opt-in: www.sevenstrong.com/privatepodcast
Browse More Podcast Episodes!
Check out our most popular Masterclass!
Get on the waitlist now for our next masterclass happening this fall!
We hate SPAM. We will never sell your information, for any reason.