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Badass Is The New Black (Season 3) Episode #21 Learn How To Build Confidence Through The Use Of Video With Jack Revell

live video long-form video content social algorithm talking head video streaming virtual networking Mar 12, 2022
BNB 21 Jack Revell  | Video Confidence

A lot of people are afraid of being in video for many good reasons. Maybe you don’t have the right confidence or are afraid of the amount of “internet trolls” that will just laugh at you online. None of that scares Jack Revell, who lives to be in front of a camera. Jack is the founder of Jack Revell Coaching where he helps entrepreneurs succeed in building online businesses by using the medium of video to create a powerful personal brand. Jack also used to be a model, which is why being in front of a camera is no big deal since he’s been around cameras his whole life. Join your host, Krissy Chin as she talks with Jack Revell about the struggles of transitioning out of the modeling industry and how using video has helped him and his career pop off. 

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Learn How To Build Confidence Through The Use Of Video With Jack Revell 

Camera Confidence Creator

Where does video play a role in your business? It's obvious that video is popular and leveraged on social media all the time. Outside of social media, where should you be using video? What are some of the tricks to help your videos be watched over other people's videos? How can you use video to build your network in your business? I have expert Jack Revell here who has years of experience behind the camera professionally and is going to chat with us about all of the things that I mentionedIf you want to learn how to show up with confidence, leverage video to build your business and get more traffic and higher conversions, I recommend you keep reading because he's going to dive into all of the things you need to know. 

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Let's welcome Jack Revell to the show. Jack is a camera confidence creator helping business owners become the face of their brand using the power of video. When he isn't helping clients make killer content, you can find him training for an Ironmaneating pizza and chilling out with a crime documentary. Thank you, Jack Revell. I'm super excited to chat with you. 

Thank you so much for having me. It's an absolute pleasure to be here. 

I’m excited to talk. We didn’t meet that long ago. We met online. This is the power of online. You’re halfway around the world. We're going to talk about video being on camera. It's something that a lot of people struggle with. I certainly did in the beginning. I have my moments and days but I've got so much better. We have a lot of people who are ready to start their business online or they've started their business online and trying to figure out what to doI love hearing stories from others who have taken this leaphave started their business online and have digital products that are getting into that spaceI hear your story about how you got here and how you landed in this niche of video. I know about your story. I would love for you to share that with the audience before we dive in. 

Your uniqueness is your competitive advantage. 

As everybody's life has been flipped upside down back to frontit's safe to say that most people are either in a strange place for their business or they're at a new place with their business. I'm in that category. My previous career has been in the modeling, acting and presenting space. That's where the video and being in front of the camera element comes into it but there's more to the story than that. I've always found that being in business has been exciting for me. I love starting things. For me, it's all about that exciting, "We could do this. We could do that. It could go there." It's getting these big ideas. I'm like a 30,000-view guy who looks from above. 

What's interesting is that because of the pandemic, I was traveling before it all kicked off and came home to essentially nothing. Work wasn't happening. I had nothing here going for meI had studiedtrained and qualified as a coach about a year before that but I've never given it much thought. If I'm honest with you, modeling and acting had sent me around the world. I had a great time and I was earning well. I was like, "Why do I need to?" What it meant was I was like, "Why don't I give this a go? Why don't I pack it in? We'll give it a good go." 

I decided that I do what I do best, which was to show up on camera and start helping people in a time where they needed the most help. I was talking about everything from limiting beliefs and procrastination through to habit building and having a day that isn't filled with work that I can do, play, reading and all that stuff. For 30 days, I posted a video on Instagram. At first, I got nothing. Everyone was like, "What is this guy doing? I don't know you. You're just taking those pictures." Now, they're showing up and I said, "Okay, fine." Over time, I started to get much more traction. People started to message me and say, "I love that video you did," or, "That resonated with me." I was like, "This is clearly hitting people." 

Fast forward to 30 days from when I started, I started to get people asking me if they can work with me. This was when something dawned on me. I was like, "I'm hitting a bit of a niche here. What am I doing here that's different from everybody else that I see on the internet?" It has evolved since then. Back thennot many people took videos. Instagram Reels was a new thing but people weren't doing it. TikTok was doing that thing. We were just staying with our pictures. Long-form video content is the YouTube space. That was it. Nowwe see the likes of LinkedIn Live. We see Reels and IGTVs being much more used. We see people being much more visible on the video. 

What I started to do is realize that video was something that was a big powerhouse especially in my industry but also with me. I started to realize that I could help other people with this because I've got many years of experience of being in front of a camera and also understanding what it's like to be on this side of the lens. I found other people in the industry but they were all from the other side, production, video editing or art direction. They know what it looks like to look at it but didn't know what was it like to be in front of it. 

I had this nice head and shoulders above the rest. I took it by the horns, ran with it like the Spanish matadors and did my thing. Now, I'm in a position where I help people not only show up more confidently on camera. I also help people understand how they can leverage it in their business and use what is probably the most powerful engagement tool that we can use now in their business to drive traffic leads and sales and get them more business into their space. 

I was writing a few little notes because I was like, "I want to hit on that." I love that you're an ideas guy. For most people reading, if you're pursuing entrepreneurship, you are likely following me on the idea of the spectrum like too many to even create and come to life. You let it go and leaned into what you were hearing and seeing. If you're unsure of what to be doing, start listening, watching and seeing, "What are people asking me for?" You were like, "People were starting asking me for this. It led me more in that direction." 

love that you said at first it was crickets when you created these videos. That's the honest truth when you get started. The reality is it's likely that your social media accounts before you start a business are your family and friends. They don't care about business. They're like, "Okay, great." I get way more likes when I'm showing my kids on my Instagram but it's all my friends and family who are liking it. Other people are liking the business stuff. You have to push through that cricket. 

 

I've made rules many times over the years. I made a rule that I would start showing up on StreamYard, which is the platform that you can go live on Facebook, YouTube and LinkedIn all at the same time. I was like, "I'm going to give this a go. It keeps people in my weekly moment." I'm not lying to you. I've had zero views while I've been live on every single one I've done so far but it doesn't deter me. It doesn't make me think like, "I'm not going to bother with this," because I know as a fact that people watch them more later down the line. 

Lo and behold, even when I went live on my LinkedIn, I had 5 or 6 people who messaged me afterward. It was like, "I love that thing you did. Those are helpful tips." I think a lot of people get scared by video especially live video because they're like, "No one is going to be watching. What if no one watchesI'm going to be made a fool of trolls and all these problems." It's not. You're doing the thing that 99% of people don't do. By doing it, you're automatically becoming the top 1% in your space. That's why I think it's so powerful. 

Don't plan your entire life based on Q&A from the audience because they're not there. What would be your tips for someone who is getting started out with the expectation that no one is going to show up live? 

I go to three things. The first thing is your environment. We all know the power of our environment. It's so influential to who we are and not just in terms of where we are. It's who we surround ourselves with as well. I have this thing. It's called a one-click studio. People think that you have to have this insane backdrop, great lights and 300,000 different things going on around you to make your cameras and videos look good. It's all rubbish. I started with a tripod that I got for £10 on Amazon and my mobile phone. I just did two things. I made sure that my background wasn't offensive and my sound was good. The light was decent as well but even that doesn't matter too much when you're first starting out. 

First of all, get a space that you feel comfortable with that you could put a camera up on a tripod and start filming because that is going to get you further ahead than thinking about all these other things that are going on. The second thing is being real. There's a quote from a guy called Nassim Taleb. He said, "Your uniqueness is your competitive advantage." By you being you, you're automatically head and shoulders above every single other person out there because no one can compete with you. By being yourself, all the idiosyncrasies and all the amazing little quips and quirks that you have, it makes you super interesting. 

The thing is, with social media, people are so obsessed with followersengagements, likes and all the rest of it. By doing yourself and turning people off, it gives more people to come to you who are turned on by your contentThe algorithms favor those that have got less of a following and a higher engagement. If you've got 1,000 followers but 100 people are liking your stuff, you're going to do much better than someone with 10,000 followers and 1,000 people are liking the stuff. It works much better in the micro-influencer space. Get yourself out there and start being you. Set yourself up with the one-click studio. 

The second thing is don't panic. I know it sounds easier said than done. If your video isn't rightdon't worry. Put it out there as long as you're not falling off your chair and swearing everything under the sun because you'll learn quicker whether that video works or not. Krissy, people like things that you would never even knew they would. A picture or a video of you walking your dog could get loads of views and likes versus you taking three hours to try to present something that's not going to hit anyone. Be yourself and get out there. 

Don't panic when you make mistakes, you'll learn quicker that way. 

Many people talk about being authentic. I don't think we could talk about it enough because it's one of the scariest things. You have to be vulnerable. I've heard people talking about acting. Being yourself is harder than even acting because you get to play this character and they're judging that character. Whereas when you're you, they're judging you. You have to do it because that's how people connect with you. It's allowing yourself to be you and vulnerable. For me, it took me a while to figure out and understand who I was. The people who have the biggest challenge with it haven't done that personal work and soul searching to understand more about them. They're trying to put on the space to be who they think people want them to be. Have you done a lot of personal work? You became a coach. That probably falls in line with that. 

From being in the modeling world, you are constantly looked at through a microscope. People comment on you. They give you feedback, abuse and all sorts of things under the sun. I've learned to have quite a thick skin as a result. One of the hardest things I've found was transitioning from not being that guy anymore through to being the guy that I am now. Some of you may think that might be easy because it's like, "You're going away from the spotlight and going into something of your own." That was all I knew about. That was all of my identity of what I was. 

What I ended up doing and I find this quite fascinating now, looking back on it, is that I used to have 15,000 followers on Instagram. I deleted about 9,000 of them because what I was doing was I was putting out content that I wanted people to see. It wasn't just photos of me on a beach so that I'm looking half decent. I wanted people to see the content that was going to help them. I realized and there's some research on this that most of my audience that I wanted to see it. I wasn't seeing it because I was crowded with all these people who didn't care who I was. They just cared what I looked like. I went through and deleted it. It took about six months to go through periodically. 

Now, I've got a great audience who engages with my content as a resultI built it back up again to about halfway in between. Even though it's a smaller audienceI feel so much more comfortable with that audience. In terms of answering your question about identity and looking into myself, what I realized was that I'm the only person responsible for me. I have no one else to blame and rely on. If you want to do something in life, you have to go out and get it yourself. The thing is what's ironic is the moment you start doing things, people will start following and helping you. You have to take that first step. You have to be the one who initiates it. If you don't, people won't know that you believe that you want it in the first place. They'll never back you. 

The number of people who come to me now is awesome. "I've seen that you've done this and you've got that." It's incredible when you just take 1, 2, 3 steps in the right direction, people then start to like, "I want to come along for that ride. Where are you going? Let's do this." You get that support and encouragement. That in itself builds your confidence. You become stoppable. It's super exciting to see people in that space. If anyone wants to get themselves on that path, start doing it and believe in yourself because you're the only person who's going to believe in yourself at the beginning. 

I had someone sent me a message about it. I had no idea she was watching my stuff. She has never liked anything. She has never commented on anything. She sent me a message on Facebook, which I'm less active over there now. I'm more active on Instagram. She was like, "I saw one of your ads. It's amazing for The Scalable Podcast SystemYou're crushing it out there. I love watching you. I'm setting up my own course. It's been super inspiring." We got to connect and I was like, "I love course creation so ask away." We built this connection. 

She has been watching what I'm doing. She hasn't been commenting. She hasn't had any interaction with me. I had no idea but clearly, she's in my space because she got my ad. How cool that I'm seeing someone who I know pursuing what they want to do. That has helped give me the confidence to pursue, even though people have been telling me it's a bad idea. I shouldn't do it. It's going to hurt this or affect that. We got to connect in that capacity. 

 

Do you know what I call people like that? I call them Casper because they're like a friendly ghost. You can't see them but they're super friendly anyway when they comment on your stuffThank goodness for the Caspers out there. 

Video has got more popular and it's getting more popular. Do you have any stats or anything you want to share that we can drive it in like, “Video is the place to be?” 

Before I tell you some stats, let me put it this way. If you were to spend five minutes scrolling down on your Instagram feedcount the number of times you see someone doing what I like to call a talking headpiece, which is talking to a camera without anything else going on. If it's their real voice, it's not an overdubbed thing or they're not saying anything. They just got words coming up and speaking to camera. Count how many times come upI guarantee you. It will be less than 5 or 6 in a five-minute period because people aren't doing it. What you see is if you've clicked on those people who are doing it, you can see they're doing lots of great things in their space but also getting a lot of engagement through it as well because people love that connection. 

They've done studies. It says that there's 134% increase if you see a video with a human person in it. People love it way more because they can relate to the thing they're seeing. This is coming again from my background in the modeling space. It's cheaper to create a digital advert of a cartoon doing something but people don't resonate with it enough because it's not a real person. Whereas if you did the same advert with real humans, people buy the product more because they can relate to the actual thing in front of you. Three hundred percent is the amount where you get more traffic to your website or page if you have video on it. 

That's for two reasons. One, it's more engaging. Two, the algorithms love it. Think about social platformsSocial platforms are there to be social. The more time people spend on a platform, the more they're going to like that. They favor those that keep people on their platforms. That's why Carousels get lots of engagement because people spend a long time in them. Video is in exactly the same category because the video is interactive, you can see it, feel it, understand it and you get a sense of what's going on. All of your sensory and experiences are going on. It's good. That's another one. 

To give you some stats on what people on the other side of the coin are like your customers. Let's say you're somebody who's got business and you're like, "I want to start using video. What about the customers coming to me?" Nine out of ten people in 2020 said that they wanted their favorite brands or businesses to start putting out more videos. Look at the high street. The high street in any part of the world has gone to pits. It's dead. Where has everything gone? Online. What are you seeing more of? It's not pictures of people in clothes and doing things. You're seeing more videos of people walking the catwalk or doing some movement thing for clothes and stuff especially like ASOS. That's a big one. You see videos of that all the time and it's much more powerful. 

Sixty-four percent of people buy a product directly after seeing a video of it. Two-thirds, that's huge. That's a massive conversion rate. The one I love the most is that every single day, they record. This is Cisco. This is one of the big telecom providers saying that the average person watches 100 minutes of video a day. That's a long time. It's almost two hours. If you're not entertaining some of that space, you are missing a massive opportunity because there's a huge, great, big ocean of customers out there. You by being on video, you're like the big sailing boat that everyone can see and you're suddenly drawn to that. 

I'm thinking about some of those things. You were mentioning people watch that much video. My son, if I let him on his birthday, we said, "You can do anything you want for your birthday. What do you want to do?" He went"I want to watch on my iPad." Literally twelve hours, he was on that thing watching YouTube videos. I was like, "You get one day here to do whatever you want." He brain-melted for sure. He was YouTube video after YouTube video watching these guys play Minecraft on there and learning new things on Minecraft. He will stay on for hours. We've been sucked into Derek Hough's Instagram Reels. We'll watch them over and over. It was like an hour laterI was like, "Shoot, we got to go to bed." We've been sucked into these videos. 

It's not even necessarily 30-minute or hour-long videos people are getting sucked into. It could even be those 6-second or 30-second short clips and then you're watching one after another. The platforms are designed to keep you watching and suck you in. There's a reason that the next one they recommend is showing up. They're smart. They want to keep you on that platform. I was thinking when you were saying, "When you scroll through, how many are video?" I was also thinking about which ones are the ones that I tend to stop on and catch my attention. It's the video ones. It's the Reels. It's the one that turned the sound on, want to hear what music is playing or want to hear what they're saying if I can. It's the video that I'm stopping on. 

If you want to do something in life, you have to go out and get it yourself. 

Another interesting point is that 85% of people watch videos in silence. This is what something that I help my clients with is they're like, "I'm producing videos. I'm putting stuff out." I'm like, "Are you subtitling it? Has it got auto-captions?" "No." No wonder why people aren't stopping on it is because people don't want you especially Millennials. People who had their phones later on in life turn them on. We all have parents and friends who always have the phone on loud. Whereas if you've got kids, they never have them on loud. It's always on silent. It's because they don't want to have it on silent. Maybe it's because they wanted to keep them in their back pockets at school so their parents or teachers couldn't find them. 

As you were saying about the scroll-stopping headlines, the things that make people stop, it's not also about the video aspect. As humans, we want to know what we don't know. If you watch a Reel, for example, that says "The three things I bet you didn't know about this," automatically, you're like, "What is it? I want to know the three things I didn't know I know." You suddenly start watching the video. It's so simple. It's reverse psychology. You could say like, "Harry did this and then this happened." You're like, "What happens to Harry? I don't know who Harry is but I want to know what happened to Harry." You start watching the video as a result. 

I've watched many of these. I've studied a bit of Psychology not professionally but done a bitI found that it's thinking about what that person doesn't know and then bringing it into what you can provide. With my clients, I give them a bunch of examples. It's funny watching their minds tick and then their eyes go, "That is true,because then they think about video they've seen with that similar headline where they're like, "I 100% watched. I didn't watch it twice because I was confused as to what it was in the first time." It's all about Human Psychology buying tips. Marketing is an art. Anyone who says it's not doesn't understand it because it is a full-on art trying to get someone to stop especially in the world we live in now. 

We're curious people. You said, "We want to know." Anything that you can do to leave the hook there like you got to watch. I love that tip about putting closed caption or subtitles on. Many times, my kids are sleeping, I'm in bed and wide awake. I want to watch it but I can't hear it. Being able to have them get your message when the sound is off is super valuable. What types of platforms do you recommend or use to do the subtitling on videos? 

It's a bit of a Wild West because there's free, which is laborious sometimes because it takes you ages to get it quite right and then there's also paid. I'll start with the free stuff. There's an app that I use. I'm on Android. There's an iOS version. It's called AutoCap. What it does is you take a video, upload it and then it auto-captions everything. The problem is that people think that if they hold their phone a meter away or arm's length away from their face then it's going to work. It doesn't pick it up as well unless you're super crisp and clear. A good tip if you are doing that is to either use a microphonelapel mic or even headphones like for iPhone because the sound will pick it up better. Therefore then the AI built into the app will convert it better. It's still buggy. You're going to have to change words and flip things around. That's the free version. 

There's a website called Kapwing.comwhich is where most people make memes. It's a funny website. You can import. All my podcasts episodes that I do and I make the one-minute clipI import them into Kapwing and then put subtitles on the bottom of that. You generate and it puts them up there. If you want to pay for something, there is a website called Rev.com. Rev is amazing. You pay $1.25 for every minute of footage that you're getting subtitled. You can pay more to get it etched into the screen so that you can then move it around or change the font. It's worth it. 

If you're making 3 or 4 videos a week that is only less than a minute so they're good for Instagram, it's $5 or $6 max. It's a no-brainer especially if you can then teach someone like a VA to do that for you. You send them the videos and then they get these. Rev.com subtitles will come back within couple of hours. If you did it in one big go and you batch-produce them, you can have a month's worth of content sorted in a day and it will cost you $100. It's so simple, yet people don't do it because either they haven't got the time, which isn't the thing. It's the priorities. It's also for people to understand how the system works. That's what I help people understand. It's simple if you give it time and set up the processes and then you can let it go. 

I haven't heard of the first two you saidRev.com I've heard about. I think I downloaded it and then wasn't using it so deleted it. Now, we'll grab a little clip from this episode. It will go online and have subtitles. The company that does all my production does that for me. I don't even know what system they're usingI repurpose these episodes for videosI'm having my virtual assistant put them into Searchie, which is a program. That will do the transcription. Even on my website, you can go search podcast episodes and you can search for a title. If someone was searching for a video, they're like, "Let me see if Krissy has any podcast episodes or interviews on video." They can type that in. It would search our transcription. This interview will pop up. They can watch it right from there and it will have subtitles or closed captions on it. There are many super cool platforms that you can use. There's a lot out there, which I know can be overwhelming at first. Take that imperfect action. Try something. If you're not getting it or the way that they work isn't working with you, try something else or call Jack and he's going to lead you down the path you need to go. 

 

At the end of the day, when it comes to trialing-and-erroring with different programs and software, the wonderful thing is that we live in the internet and information world. For every one program that you try that doesn't work, it's not like, "That's the only solution." There are ten other solutions that you could try. What I found is it is not always the most expensive that's the best nor is it the cheapest that's the worst. It's the one that works for you. I signed up to using a social media platform managing tool thingI went through about six before I was like, "This is the one that works for me." It's not the most expensive but it's not the cheapest but it works for what I need it to work for. 

Everyone else was like, "I wouldn't use that one." I was like, "I've taken your advice and I'm not going to listen to that. I'm going to use the one that works for me." That's what it's all about. When we were chatting before, Krissy, about KajabiKartra, Podium and all the different learning platforms, even those are all the same thing but they all have a slightly different way of working. It depends on how you work as a person that will allow you to be able to be the best version of yourself on those websites. Check out the ones I mentioned and the other ones Krissy mentioned, too. Go and do your own research as well and find what works for you. 

Let's talk about networking in this space with video. How can you use video for networking? What are your thoughts and tips on that? 

Networking has gone virtual. Let's be honest. We used to think of networking as something we did after work, at a particular function we were going to or you would spend the weekend going to a seminar. Now, it's all virtual and online. It's so important to not only have a good profile for people to find. I love the expression, "You confuse, you lose." If you don't have a clear message or understanding of what you do, how are you going to get anyone else to understand what you do? Whether it's LinkedIn, Facebook, Instagram or wherever, make sure it's super clear. 

What's also important and we touched on this before is about the vulnerability aspect. Be yourself. Don't worry about putting up a video of you with your kids or the weekend, you getting your nails done or you have a roast dinner on a Sunday. Whatever it is, be real on those platforms because people then understand that it is a real thingTouching on that so many businesses now operate on social media. People don't know how to differentiate between like, "Is that business account or human business account? What's the difference?" By being real and showing up as you, you can be good. 

On the video side of things, traffic to websites that has videos is 300% more than everything else. From a very simple point of view, what I help people with are three things. First of all, it's about understanding how to be confident on camera. It's not about confidence at all. I want to stress this. Confidence is not the requirement. It's the result. To be confident in something, all you need to do is prepare. I'll give you a quick analogy for this to make sense. If I asked you, Krissy, how prepared are you to brush your teeth? 

I'm super prepared. 

It's because you've done it a million times before. If I said to you how prepared are you to jump out of a plane, what would you say? 

I'm not prepared at all. I'm scared shitless. 

If I was to say to you, "Let's prepare you to jump out of the plane. Maybe do it a few times. Go through it in your head," then I asked you after you prepared a bit and practiced it, how confident are you to now jump out of the plane? 

I would be more confident. I would know what to expect. I would hold that. 

All it comes down to is preparation. Preparation plus repetition equals confidence. It's a result that you get at the end of it. When it comes to teaching people that, that's a mindset thing. It's more like a limiting belief is getting over that thing. The second thing I teach them is how they can leverage that in their business. By leveraging a business, it depends on what you're doing. You can go from a very simple way of doing like a sales letter in a video format. Let's say you connected with someone on LinkedIn. Instead of sending them a message and a bit of writing, send them a little video that is like, "Nice to meet you. My name is Jack. It's great to connect. I love that thing you posted on that thing." 

Everyone is going to open it. They're getting 100% open rate because they're going to be intrigued by the fact that you've got a video in your inbox. It's no-brainer. John Lee is massive. He has got millions of followers on Instagram. He said like, "The new form of marketing is text messaging." Who gets a text these dayunless it's from some weird provider that you signed up to? People open text messages because they're like, "What's this?" It's the same with video. People are like, "What's this thing they've sent me?" You're intriguedIt's coming back to that Human Psychology thing. If I would implore you to next time you connect with someone on LinkedIn, Facebook or whatever, don't just send them a message. It's easy to send a message. Send a video. It would surprise them especially if it's someone you want to connect with properly. That's one thing. 

If you confuse, you lose. 

Second thing, funnelsWhether you like the word or not, they're here to stay. Funnels are a great way to build lead generation and an email list to get people into your system. Having a video as part of your funnel is so powerful. People don't want to read shit. If you have aengaging video and you keep it short, simple and quick, you can get someone intrigued into what you're doing especially if you leave them unknown or like, "What's nextI'll tell you in the next video type thing." A quick tip on that, if anyone is thinking about how you would make one, always tell the person who's watching the video what you're going to do in the video in the first sentence. 

Let's say I was going to create a video on how to set up a camera like, "In this video, I'm going to tell you how exactly to set up a camera so that you can click and go." They automatically know what they're going to get within the first five seconds and then I go into, "Step one, put your camera up. Step two, do this. Step three, do that. That's how you set up a camera for one-click-go. Let's do it." That's also powerful. What's good for that as well is once you've got somebody into your funnel, when you start feeding them through and they start seeing on your stuff, add videos wherever you can. "Thank you pages. Thank you so much for signing up for my thing. If you want to check out more of what I do, you can go here and here." It doesn't take much to get a video editor, a sticker, YouTube link here, a Facebook link here or whatever link here. When you've got it once, it's a cycle process over and over again. 

The other way which people can leverage it in their business for networking particularly is by having something that's a link to YouTube, Vimeo or a platform that you can host the video on. What that does is it allows you to instead be like, "Here's my email," to be like, "How about I send you an email with a link to a video about me?" Instead of you boring them with five minutes of saying over and over again, you can be like, "Here's a video of me. If you want to check out my stuff, it's all digital and automated. It's all there. It saves you time." It also makes the other person interested because it's something a bit different. Video networking is a big market that people are not tapping into. 

I love you mentioned adding videos into emails and your funnel. That's something we haven't talked about with all the different places that video can be. You mentioned thank you pages. Our web developer is like, "I need a 90-second video to put on this thank you page because it takes a few minutes for the automation to happen." We're going to keep them busy with the video while you tell them the next steps while the automations are happening behind the scene so that when they're done, they go over to the email and it's there. They don't just see, "Thank you. Go right there." It's not there yet and they're wondering, "Where is it?" There are little techniques even to use with the video on the thank you page and the video you're telling them next steps or things that are going to happen. You do the same thing in email. Yobreak it up in emails. 

Those are powerful sales pages. Many more people are doing a little video at the top of a sales page so that they can see you and build that relationship better by hearing you, seeing you, your mannerisms and getting that connection. Those are powerful not just in social media but embedding them into your website and putting them in email. I sent out an email and instead of telling them about email segmentation, I made a video to walk them through it and put it on YouTube. I emailed them that and said, "Go watch this video on YouTube to show you how to do it." Instantly, it had so many views on it just because I directed them to video. Now, that's helping me with YouTube growth and all of this. 

Video is powerful, repurposing video, taking little clips from video, having a Vdo it and setting up your process. You've mentioned the process. My people love learning process systems and automation to work more efficiently. You guys are going to have to go hang out with Jack so he can give you all the processes and systems to get all of your videos set up. We've covered a ton. For the person out there who is struggling with video and they're not sure what to do, what is your simple advice that you can give them? You've got a gift for everyone reading. We'll get to that. 

Video is some people's books. It's an exciting opportunity. For other peopleit's the most nerve-wracking thing they've ever heard of. One thing I would say to anyone and everyone is to embrace the things that make you feel uncomfortable because you'll never know whether they're going to be something that worked for you unless you give them a go. If I'm talking to somebody who has never done a video before, start recording yourself at home. You don't have to send it anywhere. You don't even have to do anything with it. Get used to that thing. 

Another tip I'll give you, which is quite interesting, is that psychologically, humans can't talk to inanimate objectsYou pick up a pen and try to have a conversation with it. It doesn't go very far. Whereas, the same thing happens when you're trying to talk to a camera. What you need to do is put your camera to record and then put a mirror behind your camera so that when you look at what the lens is, you're looking slightly over the lens and looking at yourself. You're still having a conversation with yourself. You get much more back. You're much more relaxed and real in your delivery. That's a good tip for anyone who's trying to get into video. If you want any more tips like that, check out my Instagram. I've got bunch of videos on there that you can see there. 

 

If anyone has done video before and they're like, "I know how to do itJack, you're telling me everything I know already. I want to take it to the next level." There are loads of ways you can go with this. It depends on what you want to achieve. It comes back down to this whole light of where do you think you can leverage your best in your businessI've got a scorecard that you can take, which summarizes where you are at in your business to be able to determine which direction you now take. Whether you're a complete beginner or you've been doing this for years, this test summarizes everything you know about the video world and how you can leverage it in your business in order for you to then be able to look at the next steps and go, "That would help me get here," or, "That's going to help me get there. If you're interested in taking that test, it's called the Live and Clicking Scoreapp and it's two minutes. Those are fifteen questions. It will send you personalized and tailored reports at the end that gives you a breakdown of which areas you are doing well in, which ones you're doing okay and which ones you need some help with. I give you a little guide on each one of them depending on which one comes out. It's super tailored and lovely. Also, you can get in touch with me to ask any other questions that you might need as well on that side of things. That's where I would tell anyone to go reading this and thinking, "I need to get my face out there more." 

I use QuickTime on my Apple to record a video. When I can see myself, they're so much better than if I have to have notes. My strategy is to put my notes right underneath the camera. It's about 3 inches wide and then I can scroll up. It's like my own little shifty teleprompter but then I can't see myself. I noticed that in my videos, I'm flatter. My facial expressions aren't as big when I can't see myselfI love that tip of having the mirror back there so you can see. If you're on the phone, there's a lot more of a mirror. You can see that as opposed to my giant monitor that would be covering that. 

Those are golden nuggets right there that you shared to be able to see yourself. My mother-in-law is starting a YouTube channel to teach Koreans how to speak better English. She does this one-on-one with people so she's going to be making videos now. She came in and said, "I made my first video." She had the phone and she was holding it down. It was looking up at her and very stoic face. There were no facial expressions. I said, "Great job." She was like, "It's my first one. It sucks." I was like, "They all suck." I've seen my old videos. I get those reminders on Facebook like, "Remember five years ago when you looked horrible on video?" 

Look at it this way. If you're not looking back on your content from even a few months ago and cringing at that content, you're not doing enough to make it better. I agree with that. We hear it in the movies all the time that the camera puts on ten pounds. The camera also does suck about 10% of your energy as well, even more sometimes. Even though you think you're being a bit over the top and a bit like, "Whatever," don't worry about that because if anything, people are going to be more engaged by that. We know if we look at the science of communication for a second, what we're saying is communication is only taken up by 7% is our words35% is the tone of voice and indentation and the massive 55% is our body language. It's the way that we present ourselves. If you look at some of the best speeches in the world like Martin Luther King, imagine if he had done his speech with his arms crossed half like slouching on a chair. It wouldn't have had the same impact. Body language is so importantLike your mother-in-law with it, holding it down like that, always have it eye-lined and be super engaging. It takes twenty takes before you're happy with it. The one thing you must always do is put it out there. 

I said, "Come into my office. I've got this set up for you." I was like, "Sit here and smile." She could see herself in the QuickTime video. She smiled. I said, "Nowstart talking. Talk with a smile on your face. It's going to make a huge difference. It's going to feel awkward. The more awkward it feelsprobably the better that it is." It was a world of difference. Same exactly what you said. It may feel like you're over the top but I've never heard anyone say that the camera sucks the energy from you. It's 100% true like bigger facial expressions and smiling. Even when I've recorded audio that's overlaid on a video adI have to be doing these obnoxious facial expressions on the other end behind the microphone to get it to sound energetic and engaging. 

Practice, get in front, dtwenty takes and make your facial expressions big so that it comes out in your voice and on camera. Those are some great nuggets. We could talk about this all day long. We could keep on going. One last thing, I had to go back and look. You mentioned sending a video to someone to network. I went back and was like, "I think I sent you video messages when we first connected on Instagram." I had to scroll back and find out so I wasn't lying. I did. sent a video and text. I thought, "I would send a video to say hi," and then I sent two other videos. You find that and you said, "I can't open them." We had a tech fail there where you couldn't open my videos. I would like to think that you were maybe impressed because I did one of your tips without even having you tell me to send a video. 

This is it. Even in that, we connected on the internet but then the fact you sent me a video, I was like, "Who's this girl sending me videos? What's going onI couldn't see them." That made me want to talk to you. We had a massive chat. It's those sorts of things that happen. You could be another person who sent a message and it could get ignored or lost in the ether of the internet. A video makes it much more interesting. The number of videos I get from people who are sending marketing messages to me, I always watch them because I'm always like, "Fair play." Let me tell you the story. 

I had a guy who messaged me who was doing pushups while talking to me on the camera. It was so funny. He was like, "Jack, I'm doing some pushups here because I think this is going to get your attention because the other thing I sent you didn't go down very well. I'm going to probably stop doing this in a minute. Anyway, I want to work with you on this." I was intrigued. I sent him one back in squats because I was like, "This is brilliant." It creates that human element of it that's not just like, "I'm fishing for business," or, "I'm trying to connect with you." I'm doing it in a fun way and it shows your personalityI think it's what the world is lacking. People need to be a bit more fun with stuff. 

I am a little sketch if someone sends a video and nothing. I'm like, "Should I open it? I don't know. This could be an inappropriate video.You never know what people are sending. That's why I did send the video and then I sent the message. I thought I would send a video to say hi. It was like, "At least it's not going to be something creepy or spammy.I have people making fake accounts using my picture. I'm extra careful and cautious of like, "It could be the sketch thing coming over here. I'm going to open the video and it's going to take all my information." I love that story of the guy doing pushups. Whatever you can do to stand out from the person next to you is valuable. 

Continue to follow Jack. He's amazing. He knows what he's talking about. He's going to help you show up more confidently on camera. In the next episode, we're going to dive into talking more about digital products and this whole industry that Jack and I are in. What does the future look like for digital products? Did you miss the boat on starting your digital business? Is there still time? How do you figure out what that digital product could be about for you? If you don't want to miss the next episode or any after that, make sure you subscribe to the show. If you enjoyed this and got some knowledge from Jack and me, leave us a review on the show. We'll see you next week. Don't forget done is better than perfect. Show up with imperfect action every single day. Jack, thank you for hanging out with us and sharing all your knowledge. 

It's been an absolute pleasure. I want to say you're a wonderful host. I've enjoyed having chats with you. I'm very excited to see more episodes coming out from you because they're good. 

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About Jack Revell

I help entrepreneurs succeed in building a successful online business by leveraging video to create a powerful personal brand and killer content.

I help you remove the FEAR of showing up on camera and replace it with the FREEDOM to be able to shine down the lens whenever you want.

In the last year, consumers watching video increased by 96%

In 2020, 9 out of 10 viewers said that they wanted to see more videos from brands and businesses.

80% of video marketers say video has directly helped them increase sales.

The future is virtual and the way people are consuming content is via VIDEO.

I am here to help you stand out from the crowd, to increase your visibility, increase your sales and increase your personal brand.

As an international model with 12 years experience, 1000's of paid gigs and over 1 million pieces of content made, It has been my life's work to be noticed.

Whether you are a business owner, member of a team, storyteller, or just keen to share your value, I am using the skills, knowledge and resilience I have built up over the years to increase up your confidence in front of the camera so that you can show up consistently to SELL, SHARE & SHINE down the lens.

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